Hello!
I'm Ayako Homma.

Senior Manager of Market Research & Data Analytics with a decade of experience. Authored 100+ research reports for top-tier publications like New York Times, Wall Street Journal, Financial Times, Bloomberg, and CNBC. Specialized in deriving actionable insights from raw data by integrating traditional market research with advanced analytics using Python, SQL, and Tableau.

Data Science Projects

Sumo Wrestling Match Predictor

Sumo Wrestling Match Predictor

April 2023

Predicts sumo match outcomes using machine learning and Tableau visualization

Music Genre Classification

Music Genre Classification

March 2023

Develop a machine learning model for music genre classification from audio files

Reddit NLP Classifier

Reddit NLP Classifier

March 2023

Use Natural Language Processing (NLP) to train a machine learning model to classify the posts from two subreddits

Sample Constraint - Income Predictor

Sample Constraint - Income Predictor

March 2023

Develop an income prediction model while working within the constraints of the assigned sample dataset

Ames, IA Home Price Prediction

February 2023

Develop a machine learning model that can predict home values in Ames, IA

California ACT & SAT Analysis

February 2023

Analyzes 2019 SAT and ACT test scores in California by county to identify areas with low performance

Data Visualization & Analysis

Sumo Wrestling Outcome Prediction | EDA

April 2023

These charts explore the relationship between various features of sumo wrestlers such as height, weight, age, and rank and their likelihood of winning a match.

Sumo Wrestling Matches & Results Dashboards

April 2023

These dashboards allow users to filter and view sumo wrestling matches and results based on various criteria, such as tournament, wrestler, and outcome.

Publications and Market Research Projects

Academic Handbook

Opinion Pieces

Strategic Reports

White Paper

Global & Regional Insights

Analysis Publication Edition Year
Apparel and Footwear: Quarterly Statement Q1 2021 (Global) Euromonitor International 2021
The Impact of Coronavirus on Personal Accessories (Global) Euromonitor International 2020
Where Consumers Shop for Apparel and Footwear (Global) Euromonitor International 2020, 2021
World Market for Apparel and Footwear (Global) Euromonitor International 2019
Contact Lenses and Solutions Category Overview (Asia Pacific) Euromonitor International 2019, 2020
Childrenswear Category Overview (Asia Pacific) Euromonitor International 2019
Footwear Category Overview (Asia Pacific) Euromonitor International 2018

Competitor Analysis

  • The Gap Inc (Euromonitor International, 2019)
  • The Swatch Group Ltd (Euromonitor International, 2019)
  • American Eagle Outfitters Inc (Euromonitor International, 2018)

Market Research Projects

Industry Analysis Publication Edition Year
Apparel and Footwear Euromonitor International 2013, 2014, 2016, 2017, 2018, 2019, 2020, 2021
Luxury Goods Euromonitor International 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021
Personal Accessories Euromonitor International 2014, 2015, 2016, 2017, 2018, 2019, 2020
Eyewear Euromonitor International 2014, 2015, 2016, 2017, 2018, 2019, 2020
Consumer Health Euromonitor International 2016
Travel and Tourism Euromonitor International 2013, 2014, 2015
Packaging* Euromonitor International 2014, 2015
Toys and Games Euromonitor International 2013, 2014

* Packaging industry analysis covers a variety of consumer packaged goods including beverages, foods, beauty and personal care, pet food, and home care

Media Mentions

Podcasts

Videocasts

  • 2020 Olympic Games Expected to Boost Tokyo's Tourism (English / Japanese) on YouTube (Euromonitor International, Oct 2013)
  • How Japan's Tourism Industry Bounced Back from the 2011 Earthquake (English / Japanese) on YouTube (Euromonitor International, Apr 2013)

Speaking Engagements

Articles Citing My Comments

Contact Me